Digital marketing gives boutique and small drum companies something they have never had before: the ability to compete with larger brands…
Posts Taggeddrums
Product Focus
To all the custom builders and cymbal smiths out there, I see the work you put in. You spend countless hours…
How to Record a Drum Demo That Sells
A great drum demo is more than just playing a fast solo. It should provide the viewer with a clear understanding…
Essential Video Setup
Creating quality content does not require a massive budget, but it does require the right tools to ensure your gear sounds…
Why YouTube Is the Top Stage for Your Gear
Regardless if you are building custom drums, snares, drumsticks or cymbals, YouTube is not just another social media site. It is…
Common Marketing Mistakes for Drum Brands
Here are some quick tips on marketing mistakes I see from drum brands and clinicians Avoiding these common pitfalls can help…
Solving Problems
Most marketing firms do not understand the difference between a crash and a ride. They see a drum kit as just…
Brandon Green – Drum Mechanics – S02E03
Brandon chatted with me recently about how he get involved in the physiology of our instrument of choice. He broke down…
The Announcement
A New Beat for Drumming Brands I am thrilled to finally pull back the curtain on something I have poured my…