To all the custom builders and cymbal smiths out there, I see the work you put in. You spend countless hours in the shop selecting the perfect plies of maple, hand hammering…
drumming
How to Record a Drum Demo That Sells
A great drum demo is more than just playing a fast solo. It should provide the viewer with a clear understanding of how the gear sounds in a real world setting. Follow…
Essential Video Setup
Creating quality content does not require a massive budget, but it does require the right tools to ensure your gear sounds and looks professional. Here is a basic checklist to get you…
Why YouTube Is the Top Stage for Your Gear
Regardless if you are building custom drums, snares, drumsticks or cymbals, YouTube is not just another social media site. It is the most important platform for your business. Most marketing firms treat…
Common Marketing Mistakes for Drum Brands
Here are some quick tips on marketing mistakes I see from drum brands and clinicians Avoiding these common pitfalls can help your brand stand out and reach the right people without wasting…
Solving Problems
Most marketing firms do not understand the difference between a crash and a ride. They see a drum kit as just another product, and they treat the drumming community like any other…
Brandon Green Drum Mechanics – S02E03
Brandon chatted with me recently about how he get involved in the physiology of our instrument of choice. He broke down a lot of things for me and the listener to think…
The Announcement
A New Beat for Drumming Brands I am thrilled to finally pull back the curtain on something I have poured my passion into: a new digital marketing agency built exclusively for the…